Alvi Filters wanted their products to be seen not only as an upgrade in technology but also as a solution offering safety, silence, and efficiency, especially co mpared to traditional air purifiers. This brief set the tone for the entire design process, guiding me to develop imagery that would connect with both tech-savvy consumers and those concerned about the quality of air in their homes.

The Hero Shot: Putting the Product Front and Center

For the first image, I focused on a straightforward hero shot of the Alvi filter itself. This image served as the anchor for the brand's messaging—allowing the product to take center stage. I created mockups in various formats: portrait, landscape, and square, each with slight variations to ensure the design was adaptable for different platforms and marketing needs. This flexibility allows the brand to maintain consistency while using the image across their website, ads, and social media channels.

Storytelling Through Comparison: The Human and Home Connection

Images 3 and 4 took a more narrative approach. For these, I developed a visual story showing the emotional and physical shift that comes with using the Alvi filter. In one comparison, two women depict the "before and after" experience—highlighting the difference in mood and comfort once the filter is in use. The transformation in their environment underscores the product’s silent and effective operation, subtly showing how it enhances well-being without being intrusive.

In another set, I used two houses as metaphors for the product's range and power. The traditional air purifier sits in one home, visibly struggling to cover the space, while the Alvi filter effortlessly handles the other, symbolizing its superior performance.

Building the Campaign

To tie everything together, I designed a complete set of materials for different marketing avenues: a bus ad, a desktop ad, a web asset, and a billboard. The goal was to ensure that wherever potential customers encountered Alvi Filters—whether commuting, browsing online, or driving by—they would immediately understand the value and difference the product offers.

By combining product-focused hero shots with storytelling visuals, the campaign not only captures attention but also builds a narrative that aligns with Alvi’s mission of providing safe, silent, and efficient air filtration solutions.