These images needed to visually communicate the brand’s core offerings—customizability, fast shipping, and volume discounts—while allowing room for the company to later revise the text messaging as needed.

The process of developing these visuals was highly collaborative. I worked closely with two of the company's executives to brainstorm and experiment with different concepts before finalizing the set. Each image tells a distinct story, crafted to resonate with Matboard & More's diverse customer base.

The first image features a man at a workbench, carefully measuring a mat board around a piece of artwork, while an iPad displays the site’s custom mat builder. This shot emphasizes the brand’s most attractive feature—customization. By integrating the builder interface within the scene, the image subtly demonstrates how easy it is for customers to create exactly what they need, whether they’re a professional artist or a casual DIYer.

For the second image, I created a scene of freshly delivered mat boards neatly stacked on the doorstep of a house. In the window reflection, a delivery truck drives away, emphasizing the brand’s promise of quick and reliable shipping right to the customer’s door. This image not only showcases the product but also highlights the convenience that Matboard & More brings to the table.

The third and final image focuses on the brand’s volume discounts, represented by a box of identical black and white mat boards spilling out of a cardboard box. These two colors, being the company’s bestsellers, visually stand out, and the overflowing box hints at the ease of ordering in bulk—a key selling point for professionals and businesses.

A Collaborative and Experimental Process

Arriving at these final concepts was an iterative process, with several potential ideas discussed and refined over time. This back-and-forth collaboration between myself and the company executives ensured that the visuals not only aligned with Matboard & More’s branding but also spoke directly to their customers’ needs.

The final set of images will greet visitors on the Matboard & More homepage, serving as a strong visual introduction to the company’s core services: customizable solutions, fast shipping, and bulk discounts.